Category Marketing

Since the genesis of the online web, companies have had to amp up their online reputation management (ORM). Most companies these days are run entirely online and so a good online reputation is becoming increasingly important.

Online reputation management is the practice of tracking and influencing your stakeholder perceptions through your online presence. It is essentially a marketing tactic that is used to drive leads, monitor user interactions and establish a strong brand foundation. It is vital to protect the future of your business.

Importance of Online Reviews

Several reasons are at hand for why businesses opt into ORM, but a top ranker is to attract more clients and grow the business. Online reviews are a common way to do that.

Positive reviews can boost business in numerous ways. The most obvious being that it uplifts the brand’s reputation. Another is that a satisfied customer feels valued when they receive sincere company responses to their positive review and, in turn, may convert to loyal customers. Review ratings are also a deciding factor as to how your business ranks in search engines. Good ratings will increase the likelihood of a higher rank, and vice versa.

Along with managing positive reviews, you need to know how to manage negative reviews too. A one-off bad review won’t dent the brand reputation but a flurry of them can discard your company very quickly. Unhappy customers are statistically more likely to share a bad experience, so businesses should act fast to protect the future of their company. It’s also important not to be discouraged and see negative reviews as opportunities for improvement.

The problem arises when companies either don’t respond to customer reviews and/or they respond tactlessly. The quality of the company’s response is a major element of Google’s ranking decision. If your company doesn’t fare well in responding to reviews, then you run the risk of dampening your rank.

Let’s talk numbers. 3 out of 4 consumers trust a company more if it has positive reviews and 85% of people trust online reputation as much as recommendations from friends. This clearly shows the impact online reviews have on customer acquisition.

Customer Relationship Strategy (CRM)

CRM is an important part of online reputation management as it helps maintain and develop a relationship with existing and future customers.

A good CRM strategy involves someone promptly responding to all good and bad reviews. If other users can see that the company has a mountain of unanswered complaints, it could put them off doing business with you.

By tracking the negative reviews and resolving them quickly, you can restore any lost confidence in your business and build good rapport. Poor online reputation is costly to your brand and a few naysayers can tear your company down quickly.

When responding to reviews, originality is key. The response shouldn’t seem like a copied and pasted reply that undervalues your customers. It is best to repeat something that the customer mentioned in their review to prove that you read the review. Make sure to use the customer’s first name is included, along with the rating and your brand name – this is to make the review more searchable.

In a response to a negative review, you should apologise and leave a hotlink for the user to email you. However, some negative reviews can be challenged under certain circumstances. For example, if the comment is racist or there is profanity, it can be challenged and taken away. Reviews can also be removed or altered by the customer themselves if you offer them something.

Tips for Online Reputation Management

Publish Valuable Content

It’s up to you to test different style of content and let the data guide you to make changes accordingly. What you have to say as a business is just as eye-opening as what others say about your company, so make sure the content is relevant and thoughtful. A strong content strategy can reap sales opportunities and build buyer awareness.

Make Use of Your Online Reviews

Employee-based review platforms, e.g. Glassdoor, can affect your recruitment efforts while customer-based platforms, e.g. Yelp, can impact sales. Taking charge of your online listings is a good strategy for online reputation management. It shows authority and proper representation of your business.

Utilise Social Media Channels

A well-organised stream of social media channels can help establish your brand culture and personality, as well as announce industry news and company updates.

Deep Audit Your Online Presence

Conducting deep audits of your digital footprint can minimise inconsistencies and discrepancies that may cause consumers to prejudge you. Is there up-to-date content on all of your platforms? Do you have tweets or jokes that now seem misinformed and inappropriate? Updating and refreshing your brand image can save you from the adverse effects of uncovering a bad reputation.

CEO Representation

CEO reputation is a large contributor to the company’s market value. Having the correct representation is vital to the success of your business.

Business cards are printed cards that bear personal or business information on them. They are normally shared during formal introductions as an aid and a convenience to the people whom the card is given to. The cards, especially the business ones, are printed with professional and neat designs so as to capture the attention of the person who is going to receive it. The design of the business card is usually chosen by the businessman or the company that is about to establish contact with the prospective customer. This is because they want to make sure that the person reads the card and gets the message that the company wants to convey to him/her. These business cards are also printed with other details like the company’s name, address, logo and the list of their products and services.

Why is it important for business people to have good business cards?

First, they need them in order to give out these cards when they attend networking events, meetings or conventions. When business cards are present, these acts of giving will be noticed by others and this will give the first impression of the company or businessman. Good business cards are the ones that will give the viewer or whoever is attending the event an impression that is good and positive. If a person gets this impression, then the person will most probably try to know more about the company that he/she is visiting.

Second, these cards will also be very helpful when you are trying to contact potential customers. In the contact information section, the business cards should include names, addresses, phone numbers and email addresses. This way, when the potential customers try to look up the contact information on search engines, they would see the name, address and phone number of the company. This way, when they finally tried to call the company, they will be able to easily get hold of someone who can solve their problem.

Third, these marketing tools will be very useful for your future projects. For example, if you are starting a new product, it will be very helpful if you have these marketing tools to show to the public. You can use the business cards as samples for your new products. With the sample cards, you will be able to see how you should package the new product to attract potential customers. You can also put some enticing offers on the cards such as freebies, discounts, samples and other deals.

These are just some of the benefits of having business cards. They are great for promoting your business or even for personal purposes. It gives the first impression of professionalism, thus, convincing the potential customer to try your product or service. Business cards can also be used as a marketing tool when you are sending your invitations and other forms of communication.

What type of business cards are available in the market?

You can find different business cards that are available in the market. However, you need to make sure that the quality of the materials is high because they are a lasting addition to your advertising campaign. Remember that, you should be careful with your choice because you are not only going to give your potential customers the cards, you are also going to have to remember them in the future. You have to select a quality business card so that it will last long in your hands and impress others.

Business cards are printed cards with personal information on it about an individual or a business. They are widely shared during official introductions as both a memory aid and a convenience. Business cards can be used to make new business connections, to notify customers of a certain business, and even to display contact information for later recall. Business card design is very important, since it gives the impression of an authoritative personality of the company, which in turn will depend on the competence of the printed cards. It can have a subtle influence on client decision, especially when used in a professional manner.

The appearance of the business cards should provide comfort to the recipients while conveying important contact information and other important information about the company. Clients and prospects need to feel at ease when dealing with you, your company and your products or services. Since people will not go out of their way to contact you or your company unless they have a good reason, it is essential to make every effort to keep your contact information and other essential details on your business cards visible, legible, and easy to find. You might even want to consider putting your company logo or colors there. It can be an effective advertising tool, especially if it is well placed.

How often will business cards be used by business owners?

Business owners sometimes think that they do not need to spend a lot of money on business cards because they will use them only once or twice. This could not be further from the truth. Even if you intend to give only one business cards to a prospective client or customer, he or she will probably keep your card and use it again. For this reason, business owners should consider spending a bit more money on premium business card printing because it is a long-term investment.

Business cards and Social Media

Many business owners have turned to social media marketing because it provides instant exposure. Social media marketing has allowed business owners to create a presence on many social media websites without spending a great deal of money on a traditional business card printing. Businesses can purchase social media advertising space for a fraction of what it would cost them to print standard business cards.

For instance, many social media sites allow businesses to customize their Facebook page with a background, logo, and avatar. Instead of paying an expensive printer to create a custom business cards design, companies can simply use their own photos and their company name in their Facebook profile. Once a person becomes a fan of a business, they can show their support by “liking” the page and purchasing the products and services offered on the website. In addition to providing a Facebook profile, business cards can also be used as promotional items at trade shows, business expositions, and company events.

There are many other uses for social media cards besides advertising. If a company is planning on using a social network to advertise its products and services, it is important to pay attention to the four important elements of a great social media card: size, color, image, and content. When choosing which media to use, it is important to remember that a card with a large image will likely be larger than a card with only a small logo. Companies should also avoid creating designs that are too complex, since these can distract customers from their intended message.